WebsiteCustom SoftwareGoogle AdsSEO

Borici Rental Motors

Multilingual car-rental website (6 languages) with WhatsApp booking and Google Ads.

Industry: Automotive / Car Rental
Year: 2026
Services: Website, Custom Software, Google Ads, SEO

Challenge

Tourism in Albania is highly seasonal and fast-paced. Visitors looking to rent a car want quick choices, clear details, and direct contact. The client needed a marketing engine that could immediately hook search engine traffic, guide users through an intuitive multilingual catalog, and feed ready-to-book enquiries straight to their primary communication channel: WhatsApp.

Outcome

Endpoint built a lightning-fast multilingual Next.js website (supporting 6 languages: SQ, EN, IT, FR, ES, DE) paired with highly targeted Google Ads lead-generation campaigns. By replacing complex checkout layers with a structured WhatsApp booking generator, we lowered booking friction. Backed by Google Tag Manager, every event is tracked, resulting in a predictable campaign return.

What we did

01Website

Multilingual Web Development

Built a clean Next.js application supporting English, Albanian, Italian, French, Spanish, and German natively with fast page response times and image preloading.

Category browsing across Economy, SUV, Luxury, and Minibus with grids that recalculate instantly
Detailed car cards showing production year, fuel type, transmission, and daily price ranges
Date & pickup widget with location selection (Tirana Airport, Fier) directly on the hero
Fully localized routing and static content for 6 European languages

Platform homepage hero — multilingual landing page

Available fleet catalog — unified specifications and pricing grids

Checkout booking widget — pickup date & location filter engine

02Custom Software

WhatsApp Booking Generator

Selected car details, locations, and dates are formatted into prefilled message templates that link instantly to a WhatsApp chat — removing checkout friction while keeping the client’s primary channel front and centre.

03Google Ads

Google Ads Management

Designed highly optimized Search campaigns targeting European travelers searching for car rentals in Albania, filtering for high-intent leads.

18,200: Impressions (1 month)
1,690: Clicks
9.3%: Click-through rate
220+: Leads / month
~12×: Ad spend return (ROAS)

04SEO

Conversion Tracking & GTM

Configured Google Tag Manager triggers to track exact category filter selections, date submissions, and WhatsApp click-to-book clicks — mapping the full user flow to concrete Ads ROI data.

Tech stack

Frontend Stack: Next.js & React
Tracking Hub: Google Tag Manager
Ad Network: Google Ads (Search)
Targeting: 6 Languages (SQ, EN, IT, FR, ES, DE)

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Borici Rental Motors — Work · Endpoint